The creators of Ping-Pong have contacted us to help solve their product photography problem - trying to present this type of food to the consumer and still keep the main part of the product in place - the box. We have
Began with the website. Proposed a concept with boxes being cut open in order to see the contents.
Instead of the boring "Cart" - we have designed an hot air balloon that goes down as more and more food is being "added to the cart". It also displays funny messages and it descends.
Then there was the photo session that lasted a few days. Chefs cooked and we took pictures. It took us another month to get the pictures ready.
Many people have asked us how we managed to "cut" the soop open :)
The complete menu.
We have also developed and tested custom delivery boxes.
The food is delivered in a branded paper bag.
Menu booklet design.
While the owners were finishing up on building the kitchen - we have launched a teaser marketing campaign, which promised a 50% discount when the kitchen would open. We have gathered over 4000 emails in just one week, which was way, way more that we expected.
Some pictures of how we did all of this.
